Design and editing of Meta paid ads for Rosental Organics, a natural beauty and skincare brand from Berlin
I created paid social media ads covering static visuals and lightweight video ads for Meta, while developing hooks and audience insights that translated into high-converting creative.
Great performance marketing is about understanding what someone is silently struggling with, and being the first to name it.
At Rosental Organics, a natural beauty and skincare brand, I had the opportunity to contribute to paid social media advertising campaigns. My work spanned the design and creation of static ad visuals as well as the production and editing of lightweight video ads for Meta platforms. I collaborated closely with the performance marketing team, regularly contributing creative ideas that shaped the direction of our designs.
A core part of this process involved developing compelling hooks and identifying the concerns and pain points of our target audiences, then translating those insights into ad creative that resonated and converted.
For the German-speaking market we achieved ad performances in the five- and six-figure ranges on a weekly and monthly basis, averaging a weekly hit rate of 5-7%.
You can view a selection of 10-second full-version video ads that I created directly here.
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