Web design is essential for creating a user-friendly, engaging, and visually appealing experience that keeps visitors connected and drives results.
I craft seamless, intuitive experiences and user interfaces that keep users engaged. I focus on combining aesthetics with functionality to ensure every website or landing page not only looks great but also works flawlessly. A well-designed site can make all the difference in capturing attention and building trust.
My designs bring fashion and lifestyle brands to life online, creating visually stunning websites and landing pages that capture their essence. Sophisticated fashion websites are defined by simplicity, generous use of white space, intuitive functionality, and a well-structured grid system that highlights each element with clarity and elegance. By merging these principles with modern aesthetics and user-centered design, I craft digital experiences that reflect each brand’s distinctive style and deeply resonate with their audience.
For Chic Avenue the briefing was about a minimalist website that mirrored the brand ethos: elegant simplicity with a focus on functionality. The briefing emphasized clean aesthetics, seamless navigation, and an immersive shopping experience that would highlight their collections without overwhelming the user.
For Moda Muse I crafted a minimalistic website that reflects their refined aesthetic. Drawing inspiration from the brand’s distinctive greenish and yellowish color palette, the design features soft harmonious tones that evoke sophistication and creativity. Elegant typography enhances the overall experience, creating a seamless blend of style and functionality.
For Runway Reverie, a bold fashion brand with a dynamic edge, I designed a website that challenges traditional norms by breaking the grid. Asymmetrical elements and playful overlaps add energy, while thoughtful use of white space ensures balance and focus. The result is a digital experience that stands out from the crowd, reflecting Runway Reverie’s vision of fearless style and contemporary innovation.
Where thoughtful layouts meet seamless landing pages, design transforms vision into structure, turning every pixel into an opportunity for inspiration, connection, and impact.
In the fitness niche, design plays a crucial role in motivating and engaging users. A well-crafted website can inspire action, whether it's pushing users to start their fitness journey or encouraging them to take the next step in their training. By using energetic imagery, modern typography, and intuitive layouts, I create websites that reflect the vibrant, goal-oriented nature of the fitness world, ensuring users feel empowered, focused, and connected every time they interact with the brand.
For the fitness brand I designed a website that exudes strength and sophistication through a dark color palette that conveys exclusivity and high-end quality. The use of warm, vibrant imagery brings energy and life to the site, showcasing the brand's commitment to empowering its users. The layout is intuitive, with a strong emphasis on engaging calls to action and a seamless user experience, making it not only a visual statement but a functional tool for fitness enthusiasts.
For PowerZone, a cutting-edge fitness application, I designed a streamlined sign-up process that enhances user experience and encourages seamless onboarding. The dark color palette conveys a premium, energetic feel, while bold typography and intuitive navigation ensure that the sign-up process is both functional and engaging. The design focuses on reducing friction and simplifying the flow, ensuring users can quickly get started with the app and begin their fitness journey without distraction.
myToys, the second-leading toy and children's fashion company in Germany, celebrated its 20-year-anniversary in 2019. An an employee in the Creative Team I was responsible for the entire visual campaign during that period. In collaboration with a multitude of stakeholders from the marketing department I designed various layout mockups, landing pages, online banners and the official logo for the anniversary promotions and content on the company's website. It was a big cross-media campaign running for several weeks across different in-house promotional channels.
myToys is a all about the world of children. Therefore, I used lots of round shapes and vivid colors from the company's Corporate Identity spectrum to convey playfulness, joy, vividness and festive feelings worthy of a big celebration.
The concept was to create an online buying guide for electronics on the client's website. Starting from cartoonish figures I developed an entire layout based on them. The goal was to establish a funny and entertaining portal that provides information on tablets and laptops, operating systems, other details and a technical dictionary. I limited the colour palette to red and blue and kept the overall look and feel clean and white. I also included lots of little decorative elements to underline the lighthearted, playful and cartoonish appearance of the pages.
I designed and developed a website for the Swiss winter resort/villa Chalet Alexia. Using big imagery I aimed at making the website look slick, modern and clean. The images provided from the client were used as fullscreen backgrounds for various pages. The overall objective was to let the viewers experience the place and the interior of the villa. Based on the existing logo I developed a visual identity for the site and expressed it in small details such as hover effects in the navigation or the footer.
Creation of Corporate Identity elements and documentations for a variety of brands
Development of a user friendly app layout and a functional interface for a snack kiosk
